I worked with the team at Grounded Media on a marketing campaign, funded by the The Green Building Council of South Africa (GBCSA) and GIZ . The Smarthome campaign aims to increase demand for ‘Edge certified’ green homes in South Africa. South Africans are informed about the benefits of changing their behaviour and making small investments to make their homes greener and save more money.
The campaign comprises of a fully responsive website , online adverts, emailers, fact sheets, an infographic, social media posts, video summaries and a brochure. I was the sole designer on the project, responsible for applying the existing brand across all of these materials. The tone of the campaign is youthful, bold and engaging. Here are some of the materials I designed.